What Would Beethoven Do?
This is not your grandparents’ classical music. This is classical music for everyone.
For decades, this has been the story: classical music is at death’s door. With the advent of a technologically brave new world, who could be interested in this stodgy art form? Yet, classical music has enduring significance. It still stands as a pillar—if a somewhat wobbly one—of our culture today.
Although financial difficulties and declining attendance rates plague many orchestras, new technology and shifting audience demographics have inspired some artists to think creatively and step outside the box. Classical music lives.
“What Would Beethoven Do?” highlights recent innovations that are breaking down the genre’s highbrow perception and introducing classical music to a broader audience. Despite some institutional reluctance about maintaining the “purity” of the genre, many musicians and artists are taking risks to reinvent classical music for a new age.
The classical music world is at an exciting crossroads “What Would Beethoven Do?” focuses on individuals and organizations that are taking classical music to the next level and paving the way for future success.
Treble Productions, a documentary film crew that believes that there are many individuals and organizations out there doing great things to propel classical music forward. Their film, What Would Beethoven Do? shares the stories of people like Benjamin Zander, who is building the next generation of classical musicians in the Boston Philharmonic Youth Orchestra; Eric Whitacre, who is bringing classical music into the digital age with his Virtual Youth Choir; Bobby McFerrin who is challenging audiences with performances filled with fun and humor; and many more people who are doing amazing things with classical music.
What Would Beethoven Do? | New Documentary Teaser from What Would Beethoven Do on Vimeo.